Paid Search & AdWords Management (PPC)
A well managed Google AdWords paid search campaign will deliver sales and leads with an ROI.
At AVGN Systems will manage your Google AdWords account targeting the keywords that will drive buyers to your site. Highly focused keyword research will determine the most cost effective approach to obtaining customers who are searching for exactly what you offer. Through the various research tools we use we will develop effective paid search campaigns focused on meeting your target cost per sale or lead. By investing in Google AdWords, you will assist highly eager buyers in finding your site that wouldn’t necessarily find it through traditional (organic) search engine optimization techniques.
Our end goal is to create an campaign with a high ROI (return on investment) that allows your company to spend wisely and grow profitable month after month. The manual process of reviewing the account ensures that you’re not spending too much and your ads are always being shown in the optimal positions to convert. We’ll discover throughout our process the key for your website to be successful via PPC and grow the campaign as profitability rises. We work hand-in-hand with you and have conference calls each month to be sure we’re on the same page with goals & results.
Our PPC Account Management plans come with:
– Attentive Keyword Strategy
– Cost-Per-Lead Optimization
– Monthly Reporting
– Custom Google Analytics Dashboard
– Ad Groups Management
– Keywords Enhancement
– Advertisement Budgets Management
– Geo Targeting & Exclusion
– Language Targeting & Exclusion
– Desktop & Laptop Targeting
– Mobile Devices Targeting
– Tablets Targeting
– Targeting by Operating Systems
– Targeting by Mobile Carriers & WiFi
– Ad Delivery Method Management
– Ad Extensions Management
– Advertisement Scheduling
– Ad Rotation Management
– Social Settings Management
– Cost-Per-Click Optimization
– Analytics Reports Scheduling
– Competitors Analysis Report
– Backlinks Report
– Calls & Emails Tracking Report*
– Campaign Email Forwarding**
– Campaign Phone Number***
* If “Campaign Phone Number” ordered.
** For only $4.95 per month or FREE with Campaign Phone Number
*** Toll Free or Local (For only $29 per month. Rate: 5¢ local or 8¢ toll-free. Add a vanity number for $49 (one time fee). Toll Free Numbers: 888, 877, & 866. Number choices depend on availability.
Initial Analysis & Implementation
With an established AdWords account we will analyze historical data to find what performs most favorably, and tailor other parts to perform in a similar fashion. We will then change bidding options, keywords, ad text, and destination links to align with our goals.
Conversion Tracking & ROI Analysis
Our reports show which keywords are creating leads or sales and which are not. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases.
Search Network Advertising
We monitor progress and engagement of your search network advertising to adjust bigs, ads, and keywords to best reflect the traffic that will engage most positively on your site.
Ad Variation & Testing
Multiple ads will be tested using A/B testing methods to determine which ads lead to the highest click-through and conversion rates.
All aspects of the account will be reviewed each month to determine what areas can be improved and to be sure the campaign is running smoothly. Negative keywords and changes to your keywords will constantly be made to improve results.
PPC Account Management Pricing