Competitor Analysis

Screen Shot 2014-07-16 at 6.43.57 PMAVGN Systems’s competitor analysis converts competitor information into insights that can be applied in the business. This involves organizing, collating, digesting, analyzing and interpreting the information about competitors.

There is a tendency to think that good competitive analysis depends upon using the numerous competitive analysis techniques. In fact it depends more on the analyst’s judgement, which is shaped by experience, knowledge and intellect.

Common failings are: the analyst is insufficiently objective, or fails to explain the rationale for a competitor’s strategy, or does not interpret the significance of the strategy for their own organization. Competitive analysis is a skilled and challenging job which requires a good understanding of the organization and the competition.

Companies use various outsourcing models to strengthen their competitive analysis capabilities. A practical division of labour is a client- consultancy partnership, whereby the external consultancy produces the competitor analysis, the competitive intelligence unit and the consultancy jointly interpret the implications of the analysis for the client’s business.

AVGN Systems delivers effective and action focused competitive analysis & insight

AVGN Systems produces objective, well-informed competitive analysis and insight. We explain the motivation behind your competitor’s strategies and tactics, and we help interpret their implications for your business. Our analysts have the industry knowledge and competitive analysis skills to do this.

Benefits of Outsourcing

Competitive intelligence units benefit from receiving competitive analysis that is unbiased and well informed. AVGN Systems can get into the mind of a competitor. This enables our clients to focus their energies on assessing what the analysis means for their business – the critical ‘so what’ test.

Free Estimate

Call 1-877-284-6463 or fill out an estimate request online. We look forward to the opportunity of working with you.